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Technical Writing Course - Cost Effective?

Well-written, user-friendly documentation saves you time and money. People read quicker, understand better, and remember longer. This means

  • Improved productivity

  • Fewer mistakes and support calls

  • Increased customer satisfaction

  • Increased sales (good writing helps to win the order)

  • Easier translation into foreign languages.

Cost Savings

Consider just one business area - Support Calls, at an average cost of £35 per call. If this Training Course saves you only 10 Support Calls a month, that means an on-going saving of £4,200 per year.

Evidence

Independent research, from companies and governments around the world, demonstrates that clear, user-friendly English produces significant commercial business benefits it saves time and money.

  • UK businesses lose £41 billion a year in sales because of badly-written communications. See survey

  • One of the worst pieces of public information was a 1983 DHSS Supplementary Benefit claim form, which had 160 questions. In early tests, 80% of people made mistakes filling in the form.

  • Plain English has saved the British Government about £500 million in the last 20 years.

  • British Aerospace rewrote a 150-page international leasing agreement into just 50 pages of Plain English. The first time the new document was used, a £120 million deal took just three and a half weeks to complete, instead of the previous average of six months.

  • In one company, a new manual in Plain English saved 125 support calls a month. At an average cost of £35 per call, this represents savings of £52,500 per year.

  • British Telecom reduced complaints and queries by 25% by using Plain English in their telephone bills. Before the change, BT received about a million calls a year.

  • Royal Mail saved £500,000 in 9 months by redesigning just one form in Plain English.

  • In the US, General Electric saved $275,000 by rewriting manuals into plain English.

  • The US Navy could save $250 to $350 million a year by using Plain English.

See more about benefits of Plain English.

 

Plain English from leading UK Consultants