Cost Savings

Consider just one business area - Support Calls, at an average cost of £30 per call (some say it's more). If this Training Course saves you only 10 Support Calls a month, that means an on-going saving of £3,600 per year.

Evidence

Independent research, from companies and governments around the world, demonstrates that clear, user-friendly English produces significant commercial business benefits — it saves time and money.

• UK businesses lose £41 billion a year in sales because of badly-written communications. See survey

• One of the worst pieces of public information was a 1983 DHSS Supplementary Benefit claim form, which had 160 questions. In early tests, 80% of people made mistakes filling in the form.

• User-friendly, clear English has saved the British Government about £500 million in the last 20 years.

• British Aerospace rewrote a 150-page international leasing agreement into just 50 pages using best practices of good English. The first time the new document was used, a £120 million deal took just three and a half weeks to complete, instead of the previous average of six months.

• In one company, a new manual in clear English saved 125 support calls a month. At an average cost of £35 per call, this represents savings of £52,500 per year.

• British Telecom reduced complaints and queries by 25% by rewriting their telephone bills into simpler language. Before the change, BT received about a million calls a year.

• Royal Mail saved £500,000 in 9 months by redesigning just one form.

• In the US, General Electric saved $275,000 by rewriting manuals.

• The US Navy could save $250 to $350 million a year by using plain language.

See more about benefits of Plain Language.


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