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Our
user-friendly
documentation saves you time and money.
Where necessary, we produce Manuals and online Help Guides in user-friendly
language.
Writing in Plain English
How does it save me money?
People read quicker, understand information better, and remember longer.
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"I notice that the Upgrade Notes are now in layman's terms.
Please produce a new manual in this style!"
"Clear and easy to understand. Very
user-friendly." |
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Improved productivity
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Fewer
support calls
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Easier translation into foreign languages
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Increased customer satisfaction.
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Increased sales (true story).
Independent research from
companies and governments around the world continues to demonstrate that
clear, user-friendly English produces significant business
benefits.
New manual in Plain English saved 125 support calls a month.
"In one test, customers who used the clearly written manual made about 125 fewer
calls a month than customers who used the old manual." - Cathy J. Spencer &
Diana Kilbourn Yates, 'A Good User's Guide Means Fewer Support Calls and Lower
Support Costs' (1995).
Royal Mail saved £1/2 million in 9 months.
Before consultant specialists clarified a redirection-of-mail form for Royal Mail
UK, there was an 87% error rate when customers filled it out. Royal Mail
was spending over £10,000 a week handling complaints and reprocessing incorrect forms.
The revised form reduced the error rate dramatically, saving Royal Mail £500,000 in
the next nine months.
US Navy could save $250 to $350 million a year.
A 1989 study of naval officers who read a business memo that was written either
in a plain English style or in a bureaucratic style. Officers who read the easy
language memo, besides
having significantly higher comprehension, took 17% to 23% less time to read it
and felt less need to re-read it.
Even more staggering are the savings if all naval personnel (not just officers)
read plain English documents: $250 to $350 million a year! - James Suchan &
Robert Colucci, The High Cost of Bureaucratic Written Communications (1991).
Our Short Training Courses
Learn Plain English in our Technical Writing Course - learn how to be a
Plain English Author when you write your
documentation.
Successful Business Emails course -
teaches your staff how to write professional emails.
RoboHelp Training course - for
creating user-friendly online Help Guides.
See also:
Contact us and find out more about Documentation and
Training
Why use us for your manuals or
online Help Guides?
What do Clients say about
our documentation?
What subjects can we write about?
Our Customers
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